OLG CEO Commenting On Current Status Of iGaming Environment In Ontario

Since the opening of the iGaming market for third-party operators, Ontario has become an online gaming paradise, leading to a barrage of betting ads. Duncan Hannie, CEO of the Ontario Lottery and Gaming Company, told a recent legislative meeting of Ontario’s Public Accounts Standing Committee that operators need to reduce the amount of advertising.

In April 2022, Ontario became the first Canadian province to open its online gambling division for private brands. The first market was run by Ontario’s Alcohol and Gaming Commission and drew a lot of attention from some of the industry’s largest operators. It is important to note that this segment is separate from OLG’s iGaming activities.

Appearing on Monday, Mr. Hannie said he now has 47 legitimate operators, and that a better balance would be better when it comes to betting advertising. AGCO also said it is currently working on the issue and is hearing from stakeholders of the province, business operators, outside stakeholders, public health organizations and OLG.

His comments were in response to a question from France’s Gélinas, who claimed that all advertisements in the Stanley Cup playoffs appear to be eye-gaming. She is worried about the impact on children as they are over-exposed to these advertisements. She questioned how much she could learn about eye-gaming just by watching the Stanley Cup.

As mentioned, Ontario’s new online gambling and sports betting models have quickly shifted to one of the leading models in North America. The state processed bets of C$35.6 billion in the first 12 months and recorded revenue of C$1.4 billion. In addition, active player accounts during that period spend about C$70 per month on games.

Meanwhile, Mr Hannay said Ontario’s net profit is expected to be around C$302 million through Crown Agency’s online gaming model for the fiscal year ending March 31. If it comes to fruition, this would be more than the private eye-gaming market provided to the state in the first 12 months.

In addition, Deputy Finance Minister Greg Orensak noted that AGCO is considering reviewing advertising rules. Previously, iGaming monitors suggested banning sports stars and certain celebrities from participating in gambling ads because they are idolized by children and teenagers. He added that the province will soon hear more about the topic from regulators.

Monday’s meeting also included a review by Ontario Auditor General Bonnie Lisick on the OLG as part of last year’s annual report. Crown found growth in online gambling revenue slowed after the introduction of provincial private sector models. In contrast, for the quarter ended September 2022, OLG reported revenue of C$108 million, while the private market recorded C$267 million.

BY: 우리카지노탑

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