Since Ontario’s online gambling and sports betting markets opened, the state and Canada have become the target of excessive gambling marketing from operators. Along with many experts and parents, Kelly Larocca, director of microsogas at Skugog Island First Nation, is also worried about the potential impact on children from excessive eye-gaming marketing.
In April, Ontario became the first Canadian state to open a regulatory arm for online casino gaming and sports betting. This measure was a way of protecting consumers while also dealing with gray market operations. However, the opening has seen excessive betting advertisements occur during sporting events, often featuring very popular sports individuals.
Mr LaRocca has condemned these betting ads as intrusive and irresponsible, and First Nations has taken steps to change them. The tribe sent an open letter to Wayne Gretzky, Conor McDavid and Austin Matthews, who have been promoting betting products. She hopes to withdraw from i-gaming commercials as many kids idolize hockey stars.
But the president of the Canadian Game Association was quick to respond to Mr. LaRocca’s comments. He reminded that online game operators do not target ads from minors and have strong ‘know your customers’ practices that prevent minors from creating accounts or accessing state-regulated websites.
In a related development, Ontario’s Alcohol and Gaming Commission, which oversees the online gambling market, has proposed banning sports athletes from appearing in such ads. The proposal has yet to be enacted, but Mr. Burns clarified that brands must first get approval from thinkTV, the marketing and research association, before celebrities appear in iGaming ads.
Mr. LaRocca further said that there is a big difference between gambling in person and online. She explained over the phone that an individual should make an effort to go to a casino in a retail store, while a person only needs to tap a few times. She also said the Nation is still waiting to hear back from three hockey stars on open letters..
In addition to addressing the impact of the influx of game ads, experts have recently warned that Ontario will face another problem. Experts said the huge popularity of sports betting in Ontario could lead to match-fixing problems. This is because Ontario didn’t have an exact law to oppose it.
Professor Richard McLaren should prepare for potential match-fixing issues, noting that the problem is still in its infancy. According to Sportradar Group AG, the number of suspicious matches worldwide was 1,212 in 2022, with Canada accounting for a fair share of match fixing issues in the past.
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