Recently, Ontario’s Alcohol and Gaming Commission, which regulates online gambling in the state, proposed banning sports stars from iGaming’s ads. 카지노사이트 In its proposal, the regulator proposed banning the use of cartoon figures, symbols, role models, social media influencers, celebrities, or celebrities who tend to appeal to younger viewers.
In April 2022, Ontario became the first Canadian state to open an online gambling market for private businesses. In the first 12 months, the sector generated tremendous interest, generating more than C$35 billion in revenue. And with the tremendous interest in this market, the area has been flooded with gambling advertising, which has caused concern among parents and experts.
On Thursday, AGCO proposed banning the use of former and current professional athletes and other popular entertainers in iGaming ads across the province. The province already bans the same kind of advertising that uses people who can appeal mostly to minors. With the proposed changes, regulators will minimize potential damage to children and young people.
AGCO says in the press, it monitors and identifies possible risks and updates the Registrar’s standards to mitigate them, if necessary. Regulators have now identified advertising and marketing approaches that can strongly appeal to individuals under the legal gaming age through celebrities and athletes. The regulator said concerns remain high about the potential impact on the underage population.
In addition, the Ontario iGaming watchdog said it would listen to the proposal by May 8, 2023. Once the changes are made official, regulators have explained that it will take three months after the final standard is posted on the official website. This will give operators and providers time to change their marketing strategies accordingly.
Ontario reports more than C$35 billion in handling online gambling during its first full year of operations. This amount generated approximately C$1.4 billion in revenue, taking the state to the top five iGaming jurisdictions in North America. Meanwhile, active players in the state spent around C$70 on online gambling each month.
Finally, regulators detailed that their main goal after launch was to create a safe, competitive, and well regulated online gaming space for local journalists. That’s why I’m proposing to ban athletes and celebrities from using online gambling advertisements and related marketing because they can appeal to children and teenagers in the province.
In the meantime, public anger over iGaming advertisements and .net advertisements in the province has been reported to have decreased at a panel of the Canadian Game Association held in Toronto. ThinkTV said it screened 347 gambling ads in 2022, about 1% of ThinkTV’s total 33,000 ads